August 2007  
In the August Newsletter:
DESIGNER MATH
Investment in membership offset by discounts, value outweighs cost
By Andy Bosselman, AIGA Colorado Contributing Copywriter
 
As a freelancer, my personal and professional lives don’t keep clearly different hours. As I wait for my morning coffee to brew, I check in with my '04 PowerBook G4. I visit the Mac all day, until just before I brush my teeth for bed.
 
With its constant use, my computer’s aluminum finish is scratched. Its sides are dented. And the vintage processor chugs whenever it runs more than a couple applications. So when I ordered a new Mac Book Pro last week, I was totally excited.
 
The cost almost killed my buzz, over $2,500 just for the computer. And then there’s all the software to buy; my clients are already asking me to write copy for layouts in InDesign CS3, but I hadn’t upgraded.
 
Ready for another big gulp, I clicked onward to Adobe – and that’s the point of this story. As a member of AIGA, I save 15% from the software company. For me, that translated to $89.95 off the $599 price for Creative Suite Design Premium CS3 upgrade. With tax and shipping I paid just $536.22.
 
(Although I’m not a designer, I often write directly in InDesign so that my copy fits designers’ layouts. I also put together my own website in Dreamweaver.)
 
Membership in AIGA has also saved me money on events. This year, I’ve seen David Carson, Chip Kidd and attended a few BuZz meetings.
 
In total, I’ll probably save a couple of hundred bucks thanks to my AIGA membership. Together, these discounts offset a good chunk of my $295 membership dues.
 
If you enter AIGA competitions or attend things like the AIGA National Conference or Image, Space, Object, you could save even more. Oh, and there’s a FedEx discount, too.
 
:: DESIGNER MATH con't.
 
The intersection of design and culture is a place where both the local and the global have a voice. The AIGA Center for Cross-Cultural Design (AIGA XCD) has been established to foster greater communication between designers across cultures as well as to better understand the interwoven experience of design and culture in our lives.
 
This is a new question and answer section, and here's how it works.

Each month we will ask a new question in this section, and we will post your reponses in the next newsletter. You are our audience and we want to know what you have to say, so whether an off-the-wall or serious answer, or a little bit of both, we want to hear from you!
 
AUGUST QUESTION:

What steps are you taking in your line of work to reduce your carbon footprint?

 
Please email responses to connect@aigacolorado.org, and include your name and company with your reply.
 
Thank you for your participation!
 
AIGA Colorado Needs Volunteers: We are Seeking Your Help!
 
Design Icon: Connie Birdsall – Taking Delta Air Lines "Onward and Upward" Through Experiential Design
 
AIGA CO + SummerToast 2007: Denver's Largest Marketing & Business Professionals Networking Event
 
Image, Space, Object 4: People-Centered Brand Experiences
 
AIGA Design Conference: NEXT
 
Design Culture: Icograda World Design Congress 2007
 
Continuing Education: 25% discount for AIGA Members at RMCAD!
 
AIGA Members Speak: Stuart Alden – Projects That Change Your Life
 
Featured Announcement
AIGA Colorado Needs Volunteers
We are Seeking Your Help!
 
This October, AIGA Colorado is proud to host the eleventh biennial AIGA Design Conference. With over 2,500 designers from across the country attending more than 70 sessions, some of the most influential voices shaping our world will discuss the profession of design and its role in civic leadership, education and science. To make this event happen, the AIGA Colorado is counting on the local design community to provide 70 – 80 volunteers.
 
WE ARE SEEKING YOUR HELP!
 
– Volunteers will receive complimentary conference registration and invitations to all events, a value of $850 - $1075
– Throughout the conference expect to work about 30–35 hours
– Schedules will be designed to allow volunteers to attend as many presentations as possible
– Give back to the profession
– Learn, think and make connections that will advance your career and last a lifetime
 
Responsibilities will include staffing the registration desk, ushering, managing microphones during Q&A, way finding, etc. Total working time between Tuesday and Saturday is expected to be approximately 30 - 35 hours. Volunteers will receive complimentary conference registration and invitations to all events and parties upon receipt of AIGA Commitment Contract (see site). Schedules will be designed to allow volunteers to attend as many presentations as possible.
 
To be eligible you must be a member of AIGA, you must complete and submit a Commitment Contract, you must attend an orientation session at 2:00 PM Tuesday, October 9 in Denver, and you must be available for volunteer responsibilities from Wednesday, October 10 through Sunday, October 14, 2007.
 
You can read the description of assignments or download the commitment contract here: http://aigacolorado.org/volunteer_next.aspx
Design Icon: Connie Birdsall
Taking Delta Air Lines "Onward and Upward" Through Experiential Design
 
Delta's emergence from Chapter 11 this past May provided them with a unique opportunity for a fresh start. To signal its increasing business momentum, Delta tapped Lippincott to translate "21st century gracious" and "every moment matters" into a refreshed identity and customer experience. Join me on this revitalizing design journey, from pitch to launch and beyond--as Delta reinvents itself to restore its position as a leading global airline. In the process we'll explore how Lippincott approaches client engagements and what it is like to design in a corporate context.
 
Connie Birdsall
Senior Partner, Creative Director
 
Connie leads the design practice at Lippincott and is a member of the Executive Committee.
 
Her experience encompasses twenty years of creating global corporate and brand identity programs, marketing communications systems, information design, launch and implementation programs and developing tools required for successful brand management.
 
She has directed programs for Ameriprise, AT&T, Banamex, The Bank of New York, BusinessWeek, Cendant, Citigroup, Coca-Cola, Comcast, Continental Airlines, DaimlerChrysler, Goldman Sachs, FedEx Services, IBM, Lighthouse International, Loeb, Lucent Technologies, Sabre, Samsung Group, Signature Flight Support, SK Group, Sprint, TransUnion and UPS.
 
Free to AIGA Members. RSVP Now!
 
Wednesday, August 8, 2007
6:00 PM to 8:30 PM
1600 17th Street, Denver
The Oxford Hotel
More Event Details

AIGA CO + SummerToast 2007
Denver's Largest Marketing & Business Professionals Networking Event
 
Colorado's largest marketing and networking event, the 5th Annual SummerToast is being held at the new Dick's Sporting Goods Park – home of the Colorado Rapids. Title Sponsors include Dick's Sporting Goods Park, The Shops at Northfield Stapleton, Johnson & Wales University, Green Mountain Coffee and Southwest Airlines. Join Denver area's most prestigious marketing associations and premier networking groups, and a number of local restaurants for a fun evening under the stars.
 
SummerToast will feature information booths, FREE food and drink, entertainment and plenty of opportunities to network. This year's SummerToast will benefit the Creative Expressions Center.
 
Visit http://www.summertoast.com/ for more information.
 
Register at Blacktie-Colorado Now!
 
Thursday, August 9, 2007
5:00 PM to 8:30 PM
Dick's Sporting Goods Park
56th & Quebec (North of Stapleton)
More Event Details

Image, Space, Object 4
People-Centered Brand Experiences
 
A Rocky Mountain/High Ground Workshop in partnership with AIGA.
 
At Image, Space, Object, small teams of participants and studio mentors work together to create multi-dimensional environments, human interactions and brand strategies.
 
People-centered narratives serve as a starting place for the design of graphic, interaction, product and environmental experiences. Research, modeling, team ideation and experiential prototyping are employed throughout the three days to produce tangible final presentations that can be brought back to work and used with your design teams.
 
Designing innovation requires a combination of understanding, inspiration, collaboration and communication, so plan to be part of an active hands-on workshop experience that inspires great ideas and gives you effective new design tools and strategic brand methods that can be added to your existing design process.
 
Learn how to create the next level of tomorrow's brand experience in which images, spaces and objects resonate with people in an immersive physical and informational environment, as you convert theory into actual practice.
 
August 9-12, 2007
Rocky Mountain College of Art and Design
1600 Pierce Street, Denver
Register Now

AIGA Design Conference
NEXT
 
In our rapidly changing world, what is the relevance of Design? In a time of political and environmental upheaval, what is the role and responsibility of the Designer? Join leading designers from around the world as we explore the value of design and seek to answer the question: what's next?
 
Come Early, Stay Late. With pre- and post-conference studio tours, workshops, events and Denver adventure excursions, you'll want to come early and stay late. Learn More!
 
Download Registration Form or Register Online Now!
 
October 11 - 14, 2007
Denver, Colorado USA
http://designconference2007.aiga.org/

Design/Culture:
Icograda World Design Congress 2007
 
The Icograda World Congress in La Habana will celebrate fresh perspectives on the intersection of contemporary culture and the evolution of design. It aims to address the influence culture has on design, how design is shaping urban identities and the opportunity to use design as an economic development tool. It will also offer participants a chance to discuss how technology and the internet are influencing traditional graphic and communication design.
 
Two of our very own AIGA Colorado Members will be in attendance this year, and have posters in 2 separate exhibits. Stay tuned to see their posters and hear about their design adventure in the coming months!
 
October 20 - 26, 2007
La Habana, Cuba
Icograda World Design Congress 2007

Continuing Education
25% discount for AIGA Members at RMCAD!
 
The Rocky Mountain College of Art and Design is currently discounting their continuing education courses for AIGA members by 25%! Students enrolling in some of the programs must already have introductory experience in the software used in the classes. Prior software experience in Desktop Publishing includes Photoshop, InDesign, Illustrator; Web Design includes Dreamweaver and Flash. Classes start in September and last 15 weeks. Students interested in introductory studies in either Desktop Publishing or Web Design should consult our adult class offerings in Continuing Education.
 
For more information about the classes and discounts click here.
 
AIGA Members Speak
Stuart Alden
Projects That Change Your Life
 
The following is an excerpt from the writings of AIGA Colorado member, Stuart Alden, from his recent trip to India as a photographer. He was given the opportunity to travel with a client that is currently filming a documentary, following youth who are inspired by Nobel Peace Laureates in doing service projects in their communities. His small design studio, Idaho Stew , is involved in creating the title sequence, website, branding, etc… that will accompany this 10-part series.
 
This purpose of this trip was to film a group of Tibetan youth who were working to build and connect a water pipeline to a displacement village.
 
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Day 05 / 13 April, 2007 / Himachal, Kangra Valley, India
 
After breakfast we left for the days filming. We took another "hold-on-for-life" cab down the mountain to meet the Tibetian youth who have been working on the project. Much of the landscape was as before, going past places that were very poor and much poverty. But I was not aware of the conditions we were going into. As we came around the bend where the taxi dropped us – a field opened up past a river – and the displacement camp began to appear. Black tarps that covered structures of wood – stretched out and down into a small valley. Maybe only a 100 yards set back from the street we stepped off from. Onto a path that led us through trash and debris. Small children coming up asking to have their picture taken. "hallo" they said. "Picture?" holding up one finger. Then a few more – and then it seemed as if people knew we were coming as more would arrive and come out. I would let the children look at the screen on my camera – being surrounded at times – and that their skin was black from the dirt. Flies landing clinging to faces, bandages taped to some, clothes a mix of western and traditional Indian. For many the only thing they had to wear was what they had on.
 
And then we went into the camp. My understanding is that there are three states in India that are represented in this area. They are not sure how many families – but they think it's over 250.
 
People peering out – saying "hallo" or "nameste" – an odd sight we must be. A small film crew, 6-8 Tibetan youth, clients and myself. I felt very exposed and wondered how we would be received. To my surprise everyone wanted to have their picture taken – and I felt a mix of wanting to take images – but also wondering how this can help? I know these images are being taken for a very good cause – and I truly hope they can bring about change and support for these people. But at times – especially the young children who looked so proud – a deep sadness and unfairness I felt as I wonder what hope they have living under these conditions. and how can the world let people live like this. And it just penetrates you to the core – a grief. And loneliness of how they are even separated from the people just across the river and street – who although they too are in various stages of poverty – are not at this level.
 
So it started with the Tibet youth giving their first presentation to a group from one of the states to talk about the importance of clean water. People seemed hesitant – but more gathered as the talk went on. The youth also gave out small candies and toffees to the children for answering questions at the end. And there seemed to be a good respect for everyone and some joking with many of the men. We then left to film an interview with a Tibetan monk and then off to lunch with the Tibetan youth.
 
After lunch we returned to the slums to meet about the project. At first only a few to clarify some questions. But then something that gave you hope happened. We were meeting in a makeshift temple – where we removed our shoes, many green tapestries, a section of the room was partially enclosed with candles, images – a simple place of respect for their religion. On the walls hung a drum – and after taking some photos of a particular man who you could tell was having fun with me – putting on a hat – taking a flute from another - he took a large drum that was hanging, and started to play. Using different size sticks he would strike both ends in various rhythms. And within minutes there was a large gathering in and around the tent. He asked if I would dance which I of course laughed and refused. But then several men took turns dancing. At one point a small girl came in - and they were laughing and having a very good time - and you could see that they had a spirit to them that you would not expect for these conditions. A middle-aged woman came in and did a wonderful dance – whom then convinced one of my clients to dance with her. I realized that I knew some swing steps – so I dragged one of the Tibet youth out for just a few moments (yup she was mortally embarrassed) and did my best. The Indian woman motioned I should dance with her – but I only accepted if she would try swing. Which after some coaxing she agreed. Eventually the drumming stopped and we continued to try and communicate. The same man was trying to have me do Indian tongue twisters – which of course I was miserable at. He then did a thing where he switched between hands touching his nose and ears – that took me a bit to accomplish. Much laughter at my expense. And then he stood on his head to which my face went serious. I used to practice standing on my head as a child. So yup – standing on my head in an Indian slum I found myself to a good applause. Try to calculate those odds.
 
But it was true. Earlier in the day when I first started taking pictures I only saw the surface. And with time spent I begin to see their spirits. We had a break and returned later to another part of the slums – and it was also apparent. Very proud women – who on the surface were in rags with half clothed infants, constant flies landing and skin dark from the dirt. Most people I take images of will run to check their hair or lipstick, "is my tie on straight"? But these people I think needed, or perhaps since this was unusual – felt some honor in having their image taken. It made them smile when I showed them the results – and they would always say "good". It gave them a chance to have respect – and feel human. Which I hope I will be able to convey when I show these images – it is not just for people to see the horror of the conditions – but the amazing capacity that people have to find a way to survive, and the spirit that they hold.
 
And that gives me hope. And certainly makes much of the things that surround me in my daily life fairly trivial. And I think if every person could spend a day in this place – or one of the many similar thousands around the world that exist – they may think about poverty – access to water – very differently. And perhaps do something. I wrote something recently that I assume came from someplace else – with amazing opportunities in life – also comes a greater responsibility. On a simple level – they all asked if I would return with the photos. Now I must find a way to do that. But how will they be distributed? WIll they get to people – will they even be there. But I must try to my best ability.
 
We left – and where at the beginning I had compassion for these people – I now have great respect and will do what I can to help. I forgot – earlier after lunch I also had two boys take me around and introduce to all the people they knew – from a family washing clothes in the stream – to grandmother washing dishes – to an elder with many friends. Funny boys indeed. I think I should thank them somehow too.
 
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After he returned Stuart did print out several hundred images and was able to send to the monk who is in contact with the villagers. He was glad to get confirmation that they arrived and were distributed. And in case you're interested, the Tibetan youth were successful and a small water line was built and connected. The villagers now have three taps with running water, containers to store and have been educated about safe water practices. To find out more about this village please visit http://www.tong-len.org/
 
Stuart Alden has been a member of AIGA Colorado since 1997, and is currently working on putting together an exhibit of images. Any proceeds will be sent to the organization that is working to help the people living in this village.
 
Feel free to say howdy: stuart@idahostew.com
AIGA Members – we would love to hear from you! If you have taken an amazing, life-altering journey and want to share your experience with the creative community – it is valuable and we want to share it! Or if you want to talk about a new client win, a design award you received or you have a new trick to share on how to save money in your business – we want others to benefit from your thoughts and ideas. We are all part of the same design community, and what better way to keep us close than to give our members the opportunity to have a voice in our new AIGA Members Speak.
 
Share a little or share a lot — this is your space, AIGA Members, so fill it up! Contribute to AIGA CO[nnect] now!
 
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Published by AIGA Colorado. Copyright © 2007 AIGA CO. All rights reserved.